Topic
CDP
Blog
Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
Advertiser Perceptions analysts outline predictions for the year ahead, spanning news, sustainability, CTV, emerging technology and commerce media. Their perspectives highlight how changing consumer and advertiser behavior could shape the…
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Blog
SPO Growth on the Rise: What Does This Mean for The Advertising Industry?
The usage of supply path optimization (SPO) among advertisers is up significantly from 2022, as advertisers have started to figure out how best to utilize SPO. They’ve found that it…
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