Author
Tricia Hoff
News
Building a Strong Framework for Brand Health
How do you determine if your company is hitting all the marks, from promoting your brand to product delivery?
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News
To Promote or Not Promote NPS?
Net Promoter Score (NPS) centers around a key question: How likely are customers to recommend your company, rated on a scale of 0 to 10?
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Blog
Is AI Ready for Primetime?
Advertiser Perceptions examines whether generative AI can support advertising research and where its outputs fall short. The piece weighs practical usefulness against the need for reliable methodology and validation.
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