Author
Barb Leung
Blog
New Study: How Personalized Digital Ads Help US Businesses
Research examines how personalized digital advertising helps US businesses find customers, increase revenue and improve marketing effectiveness. It also considers the potential impact of limits on personalized advertising.
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Blog
Retail Media Will Represent a Fifth of US Ad Spending in 2024
The inaugural US Ad Market Outlook forecasts rapid retail media growth, particularly in offsite programmatic placements. The report places retail media in context alongside CTV, linear TV and other channels.
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Blog
Advertiser Perceptions Introduces AP Ad Insights Hub
Advertiser Perceptions launches the AP Ad Insights Hub, combining research reports, market intelligence and forecasts in one subscription. The offering is designed to support business planning and decisions across advertising…
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