Advertiser Perceptions
How Artificial Intelligence (AI) Use for Advertising Drives Growth and Longevity for Mexico Businesses
AI-powered advertising tools are helping businesses in Mexico streamline operations and free up resources for growth. The joint research explores how these tools can support smaller businesses in particular.
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AP3: Building Salient Campaigns in Today’s Digital Landscape
In this episode we look at recent research we conducted on how advertisers approach breaking through the clutter, and the implications of AI. Tricia Hoff, Lauren Fisher and John Bishop…
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AP3: The IP Opportunity
In this episode, we discuss intellectual property’s value and the opportunities it creates for media companies. John Bishop, Eric Haggstrom and special guest Suzanne Persechino, SVP of Revenue Research at…
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AP3: AI’s Impact on Search
In this episode, we discuss the impact of AI chatbots and AI summaries on search advertising. Our research shows that roughly half said AI chatbots and search summaries have impacted…
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AP3: Gift-Giving
In advance of the holiday season, we surveyed advertisers on whether they receive gifts from vendors and what, if any, impact gifts have on their advertising investments. This AP3 deep-dives…
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AP3: Podcast on Podcast Advertising
In this episode we look at the current state of podcast advertising with fresh insight from Advertiser Perceptions’ latest Podcast Advertising Report. Despite growth in increased ad budgets and momentum…
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AP3: Creators & CTV
In our most recent US CTV advertising report, we found short-form video to be among the top considerations when selecting advertising partners. We wonder if this signals a market opportunity…
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AP3: The Future of Identity State of the State
Advertiser Perceptions is excited to share our latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this episode we look at the current state of…
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AP3: Gaming Advertising – The Next Level
Advertiser Perceptions is excited to share the latest AP3 podcast, where three AP Business Intelligence Analysts explore three key questions. In this week’s episode, John Bishop, Nicole Perrin and Eric…
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AP3: Back to School & Holiday Advertising
This AP3 discuss the results of a study we did with advertisers on their 2025 back to school and holiday ad investments, with Tricia Hoff, Lauren Fisher and Stuart Schneiderman…
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