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Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased client satisfaction.
The Importance of Trust In Advertising
More than 60% of Advertisers have told us they would downgrade or discontinue a media provider based on TRUST, regardless of campaign KPIs being met.
So we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.
Click the image below to watch the full discussion. And please send us your feedback and comments!
Excerpts from our video…
“It’s ok to tell on ourselves. We should engage in radical transparency and honesty and collaborate on how to improve. We should be asking ourselves the question: how do we create an environment of collaborative learning?”
Anna Papadopoulos, VP Media & Sponsorships, Prudential Financial
“You’re starting to see the conversation making its way from the CMOs desk and agency leaders, and into actual media buying.”
Edwin Wong, SVP Insights & Innovations, Vox Media
“Consider which platforms have created the flywheel for disinformation and support publishers that have high standards for journalism”
John Cosley, Senior Director Global Brand Marketing, Microsoft Advertising
“Having a closer relationship with publishers, and more specifically understanding when to walk away if aligning with a specific publisher damages what your brand stands for.”
Patrick Zinga, Digital Performance Specialist, Dentsu International
LEARN MORE
You can read more about our latest perspective on Trust In Advertising by clicking the link below…
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Is Your Brand Trusted?
If you’d like to learn more about our Trust in Advertising Report – and check to see if your brand trust is measured, contact us by filling out the form below.